Course Content

Course Detail:


Module 1


  • Fundamentals of Management – I
  • Introduction to Business environment and Strategy
  • Fundamentals of Operations Management
Module 2
  • Fundamentals of Management –II
  • Basic Financial Acumen for Sales and Marketing
  • Sales and Marketing Fundamentals
  • Organisational Behaviour
Module 3
  • Advance Sales and Marketing Management –I
  • Designing and Managing Distribution Channels
  • Selling through Organized Retail Formats
  • Services Marketing
  • B2B Marketing
  • Personal Selling and Direct Marketing
Module 4
  • People Skills for Sales & Marketing Professional– I
  • Understanding Organisational Structure and Design
  • Performance Management
Module 5
  • Advance Sales and Marketing Management – II
  • Advertising and Sales Promotion
  • International Marketing
  • Product and Brand Management
  • Advance Issues in Sales Management
Module 6
  • People Skills for Sales & Marketing Professional– II
  • Issues in Managing Sales Teams
  • Fundamentals of Negotiation for Sales Personnel
    Capstone Project
  • Personal Assessment and feedback - Personality Testing
  • Workshop on Communication Skills With special focus on FMCG, Pharma, Industrial products, financial service will be conducted.
  • Career Management and Planning and valedictory
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